Newell Manufacturing Company Ltd
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The W.F. Linton Company of Ogdensburg, New York was incorporated in 1902 to manufacture brass curtain rods but went belly-up the following year. Edgar A. Newell, a prominent businessman in the same city, bought the firm and renamed it the Newell Manufacturing Company. His son was hired to run it after Edgar started a new firm in 1908, Newell Manufacturing Company Ltd., in Prescott, Ontario just across the St. Lawrence River from Ogdensburg. Initially, brass curtain rods were the only product, but the line was eventually expanded to include many other products that required plating, including towel racks, stair nosings, ice picks, and other items (presumably also including bottle openers) requiring a finish of brass, zinc, or nickel. Many were marketed under the “Newlco” trademark. By 1917 the company began using a non-tarnishable laquer, making its curtain rods cheaper to produce and better suited to lace and ruffle curtains.
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